With the 2026 FIFA World Cup in the USA, Mexico, and Canada is just around the corner, Yiwu's sporting goods exports are booming. From January to February, Yiwu's sporting goods exports reached 2.34 billion yuan, a year-on-year increase of 38.5%. Top-selling items included: 300,000 Mexican team fan jerseys and 200,000 Argentine team jerseys; orders for functional accessories such as quick-drying jerseys, training sets, and sun-protective capes increased by 50% year-on-year. Women's fitted jerseys and children's jerseys were particularly popular, and retro jerseys, despite a 30% premium, were still in short supply. Cross-border sellers accelerated their inventory preparation, and logistics lines were operating at full capacity.