Chinese-made yoga apparel has become a hit on TikTok in the US, with sales exceeding 7.43 million RMB in just three months, including 53,000 sets sold in 28 days, topping the outdoor and sports category. 71% of orders were driven by influencers, and the hashtag #100 million views has garnered significant attention. The product is also selling well in the European market. Platform benefits include the temporary suspension of the self-fulfillment policy in the US, allowing merchants to continue using fulfillment methods like FBT (Fulfilled By-the-Body) to reduce compliance costs. Sellers should be mindful of differentiation and intellectual property risks to avoid declining traffic due to homogeneous competition.

